App UI/UX design
A Seamless Fusion of Shopping & Social Engagement
Tag Buy : All-in-One Intelligence for How Teams Work
Scope of work
Product Designer
Research
User Flows
Wireframe
UI Design
Timeline
March 2025 - May 2025
Industry
Productivity & Collaboration,
E-Commerce
Introduction
Tag Buy is a cutting-edge e-commerce application designed to revolutionize the way consumers interact with brands and products online by harnessing the power of social media. In today’s digital landscape, shopping is no longer confined to standalone websites or apps; instead, it is woven seamlessly into the fabric of users’ everyday social interactions. Tag Buy capitalizes on this shift by allowing users to discover, share, and purchase products directly through their favorite social media platforms, such as Instagram, Facebook, and TikTok.
Design Process
The design journey for Tag Buy App was crafted through four core phases, focusing on enhancing user engagement, simplifying product discovery, and integrating seamless e-commerce experiences. The process brought together strategy, creativity, and execution to build a scroll-stopping social commerce platform for creators and consumers.
01
User Research
Initial discovery phase to understand how users interact with shopping features on social media and identify pain points.
Surveys & Interviews
User Personas
Shopping Behavior Analysis
Problem Mapping
02
Wireframing & Prototyping
Translating insights into interactive prototypes to visualize and refine the user journey.
Low-Fidelity Wireframes
Interactive Prototypes
User Flow Optimization
Early Feedback Sessions
03
Visual Identity & Branding
Developing a distinctive, social-first visual language to enhance engagement and brand recall.
Color Palette Selection
Iconography & Typography
Social Media Integration Elements
Brand Style Guide
04
Information Architecture
Interactive prototypes were created, tested, refined, and delivered to the development team
Product Categorization
Influencer Collection Mapping
Brand Storefront Organization
Navigation Flow Design
The Problem
People are constantly discovering new products while browsing social media, but actually buying those products is often a hassle. Users typically have to leave the social platform, search for the item elsewhere, and go through a multi-step checkout process—leading many to abandon their purchase.Influencers and brands also struggle to convert social engagement into sales, and there’s often a lack of trust around sharing payment details or the legitimacy of products on social platforms. This disconnect results in lost sales, frustrated shoppers, and missed opportunities for everyone involved.
The Solution
01
Seamless Social Shopping
Tag Buy lets users purchase products directly from social media posts and stories, eliminating the need to leave their favorite apps or search for items elsewhere.
03
Real-Time Analytics & Insights
Brands and influencers get access to detailed dashboards, tracking engagement, sales, and campaign effectiveness to optimize their social commerce strategies.
02
Easy Product Tagging
Brands and influencers can instantly tag products in their content, turning inspiration into actionable shopping moments with just a tap.
04
Shoppable Posts & Reviews
Tag Buy enables shoppable posts for direct purchases from images and videos. It also highlights user photos and reviews to build trust and aid buying decisions.
Style Guide
Default White
#FCFCFD
#F9FAFB
#F3F4F6
#E5E7EB
#D2D6DB
#9DA4AE
#6C737F
#4D5761
#384250
#1F2A37
#111927
Default Dark
#FAFAFA
#F4F4F5
#E4E4E7
#D1D1D6
#A0A0AB
#70707B
#51525C
#3F3F46
#26272B
#18181B
#0A0A0B
Primary Colours
#FE1A10
#25306F
#25306F
#25306F
Other
#FFFFFF
#FFEFEE
#EBEEFF
#FF837D
#E8F8F2
#15B881
Gradient
#FFEBEA
-
#FFFEFA
Open Sans
Used Font Weights
Regular
Medium
SemiBold
Bold
Capital Letters
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Small Letters
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
High fidelity wireframe
App Widgets
🥰Love It!
Hermes
Jenny Smith
52 min ago
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$120
$140
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Delivery by 11 Dec 2023
Easy 7 Days Return and Exchange Policy
Views over time
View
Followers
Non-followers
150
75
00
Jan
FEB
MAR
APR
May
Jun
This Post
Your typical post view
Account Engaged :
14
Visual direction explorations
Visual design has been a rollercoaster ride for this project. Biggest challenge was to align all the stakeholder onto one direction while everyone is opinionated about cricket.
Impact
These metrics reflect how Tag Buy empowered users to shop smarter through social discovery. We focused on activation, engagement, and brand interaction, driving meaningful results across both commerce and community.
Business Metrics
🛒 Incremental Orders / Day
⏱️ 7, 15, 30-Day Retention
🌱 New User Activations
🔄 Reactivated Dormant Users
Engagement Metrics
🔍 Product Clicks from Tagged Posts
👥 Profile Discovery via Tags
🧭 Search Behavior Shift
Brand Visibility Metrics
📱 Social Mentions & Shares
🌍 Word-of-Mouth Awareness
