Datarate
Product Design
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Datarate
Our Project Overview
Datarate
Datarate
Datarate
Predictive Insights Design
Our project focused on designing a unified behavioral intelligence platform for DataRate. The goal was to translate complex data streams into a seamless, user-friendly interface that empowers businesses to predict customer behavior with accuracy and confidence.
This project was built to solve the challenge of turning raw behavioral data—location, media, app usage, and purchases—into actionable insights. We crafted a digital experience that highlights DataRate’s predictive power while ensuring clarity, usability, and visual impact.
Our project journey revolved around transforming DataRate’s powerful technology into a clean, modern, and intuitive product experience. From research and wireframes to visual design and usability testing, we focused on creating a platform that not only informs but inspires action.
Project Timeline & Process
A step-by-step overview of the project phases, durations, and key activities from research to usability testing.
Duration:
4 Days
Research
A focused 4-day sprint dedicated to in-depth market and user research.
Duration:
2 Week
Wireframes
Created low-fidelity wireframes in just 1 week to define structure and user flow.
Duration:
2 Week
Visual Design
2 weeks to create high-fidelity visual designs, adding style and branding to wireframes.
Duration:
1 Week
Usability Testing
1 week of usability testing to validate and refine the interface.
100+ Integrations
Need a Custom Integration?
We can build custom integrations for your CRM, email marketing platform, or any other business tool you use.
Contact Us
FEATURED ON
Turning Customer Behavior into Business Growth
DataRate predicts customer intent with 85% accuracy, 30 days in advance.
The problem
Demographics and basic analytics can’t capture the complexity of modern customer behavior. In today’s fast-moving, multi-channel world, consumers interact across devices, platforms, and physical locations, creating fragmented signals that traditional methods can’t unify. This makes it difficult for businesses to gain a complete, accurate picture of their audience. Without deeper behavioral insights, companies are left with incomplete data, unreliable predictions, and costly missed opportunities to engage the right people at the right time.
The Solution
Unified Data Platform
DataRate combines six key behavioral signals—store visits, purchases, streaming habits, search activity, mobile app usage, and CRM data—into one powerful platform. This unified view eliminates silos and creates a holistic understanding of customer behavior.
AI-Powered Predictions
By leveraging advanced machine learning, DataRate predicts customer actions up to 30 days in advance with 85% accuracy. This foresight enables businesses to anticipate movement, preferences, and intent before they happen.
Real-Time Audience Profiles
Customer profiles are updated daily, ensuring businesses always work with the latest, most accurate information. This enables precision targeting, stronger personalization, and better decision-making across campaigns.
Smarter Media Spend
DataRate improves targeting accuracy across all media channels by connecting physical movement with digital engagement. This minimizes wasted ad budgets, maximizes ROI, and ensures businesses reach the right audience at the right time.
BEHAVIORAL INTELLIGENCE
FEATURED
5 Ways Behavioral Intelligence Transforms Your Customer Acquisition Strategy
Discover how Fortune 500 brands use real-world behavioral signals to predict customer intent, reduce acquisition costs by 60%, and drive 45% more store visits through data-driven targeting.
Harlan J Berk Ltd
Harlan J Berk Ltd
Urban Low Income
Near-Urban Diverse Families
Young Professionals
Educated Urbanites
Upper Suburban Diverse Families
Uknown
0%
10%
20%
30%
4%
50%
60%
70%
80%
90%
100%
Urban Low Income
250k
+$12.43 from last week
Head of household Age
25-24
Gender
Male, Female
Education
90%
Children of household
32
One Person household
57%
Home Ownership
30%
Visits
25-35
Device
345
